We believe that a strong corporate culture inspires passion among employees in what they do. In order to reach a higher level of business performance, new vibrancy has to be injected into our corporate culture. After careful formulation and thorough discussion, the Board approved the Group's Vision, Mission and Core Values (VMV), the bedrock of our corporate culture, in 2004. With this initiative, we have embarked on building a coherent and bank-wide corporate culture and spirit that will motivate us and move us forward in the 21st century.
Our Vision is:
Our Mission is to:
- Build customer satisfaction and provide quality and professional service
- Offer rewarding career opportunities and cultivate staff commitment
- Create values and deliver superior returns to shareholders
Our Core Values are:
- Social Responsibility - We care for and contribute to our communities
- Performance - We measure results and reward achievement
- Integrity - We uphold trustworthiness and business ethics
- Respect - We cherish every individual
- Innovation - We encourage creativity
- Teamwork - We work together to succeed
Combining the initials of Mission and Core Values, we have "BOC SPIRIT" - a simple yet powerful message that all our employees can identify with and work together as a team towards corporate goals.