Citywide Call-up

Starting in June, "Banking TrendyToo" called up over a thousand BOCHK customers to participate. By registering and completing some financial tasks, they could join in the challenge to build the largest LEGO® Brick Diorama in the world and also enter the "LEGO® Travel Lucky Draw" for a chance to win travel packages.

During this period, large outdoor AR advertisements and the online game "Let's GO! TrendyGOAL" were launched to start the "Strive for the Best" journey and unlocked rewards.

Notable Preview

From July 25 to August 25, a partial completion of the Brick Diorama was showcased in the lobby of the Bank of China Tower, several public guided tours were held for a sneak peek!

“Reach for the Top Master Class” Workshop

The LEGO® workshop hosted by Andy attracted over a thousand participants. Over three days, they collaborated to build the forest scenes from the famous painting "Along the River During the Qingming Festival" out of LEGO® bricks and set a new GUINNESS WORLD RECORDS™ title.

23rd September Achieved a World Record!