Starting in June, "Banking TrendyToo" called up over a thousand
BOCHK customers to participate. By registering and completing
some financial tasks, they could join in the challenge to build
the largest LEGO® Brick Diorama in the world and also enter
the "LEGO® Travel Lucky Draw" for a chance to win travel
packages.
During this period, large outdoor AR advertisements and the
online game "Let's GO! TrendyGOAL" were launched to start the
"Strive for the Best" journey and unlocked rewards.
From July 25 to August 25, a partial completion of the Brick Diorama was showcased in the lobby of the Bank of China Tower, several public guided tours were held for a sneak peek!
The LEGO® workshop hosted by Andy attracted over a thousand participants. Over three days, they collaborated to build the forest scenes from the famous painting "Along the River During the Qingming Festival" out of LEGO® bricks and set a new GUINNESS WORLD RECORDS™ title.