ELLALAN is a vibrant full-service law firm rooted in Hong Kong and well-connected with the rest of the world. Founded by two leading intellectual property lawyers Alan Chiu and Ella Cheong JP, ELLALAN began its journey as a young IP boutique law firm in October 2016. It went through some amazing years of rapid development and is now widely recognized by global legal publishers as one of the fastest-growing law firms in Asia. ELLALAN has grown to become a 70+ people operation with 3 office locations, and has served over 1,000 clients, ranging from global conglomerates, MNCs, blue-chip companies, PRC state-owned companies to start-ups (including some top Hong Kong unicorns) as well as high net-worth individuals and celebrities. ELLALAN group currently consists of: ELLALAN (張淑姬趙之威律師行), a Hong Kong law firm; (ii) ELLALAN (Guangdong) Law Office (廣東健倫君律師事務所), a PRC law firm based in Guangzhou; and (iii) ELLALAN (Beijing) IP Agency Limited (健倫(北京)知識產權代理有限公司), an intellectual property agency in Beijing, providing a full range of legal service to serve clients’ legal and commercial needs in the Greater China Region. Goals and Values ELLALAN believes bigger is not necessarily better. The firm strives to position itself uniquely to offer clients top-tier firm’s quality and partners’ attention without compromising practicality and flexibility and also at competitive rates. ELLALAN also prides itself on engineering options to resolve clients’ complex problems and adding value to clients’ businesses. Practical, efficient and quality are the hallmarks of ELLALAN. ELLALAN sees clients’ businesses as its and always go the extra mile to help clients succeed. A Thriving and Award-Winning Team ELLALAN’s lawyers received over 200 professional awards recognizing their deep knowledge and exceptional experience in the Asia legal market, particularly in respect of IP, technology, entertainment and HK – Mainland China cross-border practices. Further, ELLALAN has a very diverse group of professionals with different backgrounds. ELLALAN’s lawyers are qualified to practise law in Hong Kong, Mainland China, Greater Bay Area, U.K. and Singapore, and many of them are not just from law but also science and other relevant disciplines, such as biochemistry, pharmacy, IT forensic, electrical engineering, mechanical engineering, finance, real estate, social science, translation and politics. Such a diverse background enables ELLALAN to have a true and thorough understanding of clients’ industries and real business needs. They speak the same language as their clients and this is precisely what the clients want nowadays.